What Spain's new customer service law means for card disputes
Spain's new customer service law is now in force, and some vendors are pitching conversational AI as the compliance answer, but the law's toughest requirements, guaranteed human escalation and a fully auditable record of every complaint, aren't solved by a more fluent chatbot. This post breaks down what the law actually requires, why Air Canada's chatbot ruling shows the legal risk of leaving compliance to an LLM's best guess, and how deterministic, rule-based systems give auditors the traceable answer they're looking for. It also shows how Amiko's rulebook-driven decisioning, with machine intelligence layered on top for specific tasks, keeps card issuers compliant without gambling the audit trail on a model's output.
JUL 20, 2026